For BeOne, we designed and delivered a sophisticated, custom-built exhibition booth at EHA 2025 in Milan, in collaboration with Fictio Barcelona. The 210 m² space was crafted to reflect the brand’s focus on innovation, comfort, and hospitality within the medical sector.

The booth featured a standout 4-meter-high construction and an elegant suspended ceiling structure measuring 15 × 9 × 1.5 m. Key elements included a central café area – “It’s Coffee O’Clock” – which acted as a social hub, multiple meeting zones, and product information displays, all embedded within a relaxing, plant-filled environment.

Combining bold design, natural textures, and branded colors, the stand served as both an effective networking space and a visually engaging brand statement. From the vivid table arrangements to the refined lighting, every aspect was meticulously curated to support dialogue, awareness, and lasting impressions.