On behalf of the Fire agency and for ING Bank Śląski – the title sponsor of the event – we designed and delivered a fully branded 0% drinks zone during the open-air music festival ING Silesia Beats 2025, held in Silesian Park in Chorzów.

Spanning 200 m² across two levels (2 × 100 m²), the space served as a dynamic and welcoming activation zone, designed to connect festivalgoers with the ING brand in an authentic and engaging way. Our team was responsible for the complete design, production, assembly, branding, and fit-out – excluding the steel frame structure, which was provided by the organizer.

The ground floor featured a non-alcoholic drinks bar, a professional coffee zone with espresso machines, a creative area with easels, and a chillout zone with bean bags and loungers. The space was fully accessible thanks to a dedicated ramp for people with disabilities.

The upper level functioned as a viewing terrace, equipped with branded seating and vibrant visual branding. The entire zone was brought to life in the style of ING’s “Do your thing” campaign – featuring vibrant visuals, branded pictograms, LED lighting, and bold messaging focused on energy, creativity, and relaxation.